Inside the strategy powering Keeta’s rapid rise — and what it means for Dubai’s streets
Dubai: If you’ve noticed more food delivery bikes cutting through Dubai traffic lately, you’re not imagining it. The number of riders has jumped sharply in recent months — the result of a rapid recruitment wave led by Keeta, a food delivery platform expanding aggressively across the city.
This surge isn’t random. It’s the product of a well-funded regional strategy, a major local partnership, and a changing labour market that’s drawing in thousands of new applicants for motorcycle licences.
Stable new phase
Driving centres in Dubai have seen a steady rise in motorcycle licence applications from food delivery companies since mid-2024. The increase signals a lasting shift, not just another short-term gig-economy spike.
Dr Suzanne Accetta, CEO of First Driving Centre, says the trend marks the start of a more structured stage for delivery work. “We’ve seen a clear uptick.
“This growth builds on the strong post-COVID demand but represents a new, stable phase. It’s driven by steady recruitment from delivery companies and better working conditions for riders, moving beyond short-term economic fluctuations.”
